They may sound like the same thing, but depending on your reason for avoiding sugar, one product may be better for you than the other. They’re both healthy choices, but they accomplish their goals in different ways.
Sugar-free products have no sugar in them. Period. Instead, they use artificial sweeteners, such as Nutra-Sweet®, Splenda®, saccharine and other carbohydrate-free products. Carbohydrates are the key factor. Diabetics need to watch their carbohydrate intake, and sugar is just one type of carb. If you look at the nutrition label on a product, sugar-free foods will have a very low carbohydrate count—less than a half-gram per serving. That’s what a diabetic shopper looks for.
No Sugar Added (also called NSA) products do not use sugar as an ingredient, but there may be other natural sugars present in the food. Milk contains natural sugars (lactose), and vanilla, eggs and other ingredients have naturally occurring sugars. Other natural sweeteners include honey, fructose, corn syrup and dextrose. These ingredients aren’t sugar, but they will still raise your blood glucose levels. If you look on a nutrition label, No Sugar Added foods will have a higher carbohydrate count. If you’re looking for healthier types of sweeteners and don’t have a need to restrict carbs, then NSA foods are a great choice.

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Thank you for this answer. My boss at work tells everyone that we have sugar free icecream, but it says “no sugar added” I tried to tell her there was a difference but she just blatently ignored me. Im going to print this and give it to her so she will stop lieing to customers.